Brief

In September, promote discounted OMV eMotion charging for World EV Day and launch the new premium VIVA Costa Rica coffee at the same time.

Solution

For eMotion we backed the press release with branded content by Startitup (an Instagram video carousel and stories) and influencers Eva Blahutová and Ondrey Walker, who showed charging and the app in practice. VIVA Costa Rica launched with a press event at a petrol station turned into Costa Rica and an influencer activation.

Results

  • 53 media outputs reaching 1.17 million
  • AVE €18,537
  • 369,696 views of the Startitup video carousel
  • 40 outputs for World EV Day reaching 1.06 million

Next campaign

Nekur fejky 2026: How we raised awareness about illegal cigarettes in Slovakia’s most affected regions

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