Frequently asked questions

Simply. Tell us what you need to solve, what your goals are and your approximate budget. At the first consultation we will find the best solution together. The first meeting is free.

Speed is one of our strengths. We usually reply within a few hours, prepare a budget within 24 hours and a first communication proposal within 7 days.

We build the team around your needs. You get experienced specialists and your own account manager who coordinates communication, keeps deadlines and is responsible for results.

Yes. We have offices in Bratislava and Prague, but we work as one team. We can prepare a joint strategy for both markets that respects local specifics, with one central contact.

No. We will help you build one from scratch. We start by understanding your business, customers and competitors, then propose goals, key messages, channels and measurable KPIs.

We work with transparent hourly rates based on seniority and type of service. For example, a junior consultant costs €33/hour, a senior consultant €80/hour and crisis communication €113/hour. The final price depends on the project scope, the agreed team and the time needed. VAT is charged according to applicable regulations.

It depends on your goals. A product launch needs a different budget than long-term brand communication. Tell us your possibilities and we will recommend a solution that makes sense.

No. We can work on a one-off project or on a regular monthly retainer. For building reputation, however, we recommend longer and systematic cooperation.

Agency work and external costs are two separate items. We will transparently quote media budgets, influencer fees and production costs for each specific project.

From strategy, media relations and crisis communication through social media and influencer marketing to creative, events and digital campaigns. We are a full-service PR agency with a team of specialists.

With earned PR, editors decide what gets published. We guarantee professional preparation, strong stories and active work with the media. Paid media partnerships are planned and evaluated separately.

It depends on the brief. Some campaigns deliver coverage within days or weeks, building reputation takes longer. We set realistic expectations and milestones from the start.

Not just by the number of articles. We track the quality of coverage, reach of the target group, sentiment, share of voice and other relevant KPIs, and add interpretation and recommendations to our reports. See examples in our campaigns.

Yes. From content strategy, creative, copywriting and production to profile management, paid promotion and evaluation. The goal is not just likes, but real value for the brand.

We don't look only at follower counts. Audience relevance, credibility, content quality, engagement and brand fit decide. Every partnership is planned around goals and budget.

Yes. We design creative concepts, create content and produce videos, photos and events, all connected in one communication strategy.

AI helps us work faster, more efficiently and more creatively. We use it for research, analysis and content preparation. Strategic decisions, output quality and client relationships, however, are always led by people.

Yes, we can propose an AI visibility analysis and a content strategy to strengthen your brand's digital authority, combining PR, quality content, SEO and GEO. A place in a specific AI answer, however, cannot be guaranteed.

Yes. We help prepare crisis scenarios, communication procedures and statements, and manage reputation. Our goal is to minimise damage and protect trust in your brand.

Crises don't keep office hours. For clients with an agreed crisis service we set availability, contact persons and the escalation procedure in advance. The scope of standby is part of an individual agreement.

We normally invoice monthly for the work actually done, with an overview of hours worked and services provided. Invoices are sent electronically with a standard due date of 15 days unless agreed otherwise.

Transparency is our foundation. Clients have a timesheet with an overview of activities and hours worked. We monitor the budget continuously and communicate any changes.

We prepare regular monthly reports and evaluations of individual campaigns, covering activities, media coverage, results, KPIs and our recommendations. We don't just show numbers, we explain what they mean for your business.

Yes. We monitor traditional and online media, social networks and discussions, as well as brand visibility in AI tools such as ChatGPT, Gemini and Perplexity. We add analyses of reputation, sentiment and competitors.

Yes. We can set up regular monitoring and an early warning system for potential reputation risks, help assess the situation and recommend the right response.

Discretion and information protection are the basis of our work. We keep confidentiality and sign separate NDAs when needed. We never share clients' confidential information with third parties without authorisation or consent.

We use AI responsibly, with an emphasis on protecting client information. When working with confidential data we follow agreed rules, security requirements and data protection. AI does not replace the expert review of our people.

Yes. Besides content creation we provide community management, moderation and communication with users. For complex questions we work with the client's customer service and set clear response rules.

A negative comment is not automatically a problem. We assess its content, context and reputation risk, and recommend factual and empathetic responses. We don't delete legitimate criticism just because it is unpleasant.

We don't guarantee earned media coverage, because editors decide what gets published. We don't write anonymous discussion posts, fake reviews or comments posing as independent opinions. We don't spread disinformation or use manipulative PR practices.

Yes. We are a member of the Public Relations Association of the Slovak Republic (APRSR), which brings together professional PR agencies and supports the development and quality of PR services. Our colleague Štefan Vadócz is also a member of its presidium.

Yes. We follow the APRSR Code of Ethics and the principles of the international ICCO professional standards. We stand for truthfulness, transparency, fairness and respect for media independence. Trust matters more to us than a short-term result.

At the start we set up a clear approval process. The client controls key messages, content and budget. Our job is to run the process efficiently without burdening you with unnecessary admin.

We are flexible. If your needs change, we adjust the plan, priorities and budget. What matters is agreeing on changes in advance and keeping quality and efficiency.

We assess every potential partnership individually and respect contractual obligations, confidentiality and possible conflicts of interest. If a potential conflict arises, we resolve it transparently with the clients concerned.