Most of us take the gift of hearing for granted, for others it is the second chance for life. Literally. ME-DEL Company, which produces cochlear implants, in cooperation with the best Slovak hearing specialists, has challenged Neopublic to share the message of hearing problems and opportunities among people. The agency worked with strong real life stories and facts, which could not leave either media or the public stiff. Thanks to nowadays technologies and the hard work of specialists, people suffering from hearing loss can hear the voices of their families – this message targeted more than 4 million Slovak people during a week.