SLOVAKIA DEPOSIT RETURN SYSTEM.
We helped and together with the DEPOSIT RETURN SYSTEM ADMINISTRATOR, the Dutch Royal Couple and the President of the Slovak Republic we tried our successful Slovak backup system.
Slovakia has become an inspiration for neighbouring countries that are still to introduce the deposit system. The backup system is an example of successful cooperation between the countries of the European Union and proof of the importance of the project of a united and cooperating Europe. With the participation of Sensoneo, Heineken Slovakia, a pleasant meeting was held on this occasion in the premises of the BILLA Slovakia chain.
FOR DEPOSIT RETURN SYSTEM ADMINISTATOR
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In the autumn 2021, the Cigarette Tree campaign was launched in Slovakia The main idea behind the campaign was that cigarette butts don’t belong on the ground, because no Cigarette Tree will grow out of them. On the contrary, it belongs in the trash or in the mixed municipal waste. The campaign ran in print and online media, on citylights, through an educational online video and well-known influencers also joined the Cigarette Tree campaign. More than 66% of Slovaks reached by the campaign confirmed that they had changed their littering behaviour thanks to the information in the campaign. The proportion of those who can correctly assess the biodegradability of cigarette butts increased by 7 percentage points after the campaign and the number of adult smokers who are aware that butts also contain plastics increased by 16 percentage points.