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SLOVAKIA BACKS-UP!

How did we teach Slovaks to properly back up plastic bottles?

CASE STUDIES

SLOVAKIA LOTTERY COMPANY TIPOS

JOY WINS.

The campaign contributed to the perception of the TIPOS brand as the biggest supporter of Slovak sport. In the survey, a total of 78% of respondents said that they either confirmed this fact or started to lean towards it. In the survey of the biggest sponsors, TIPOS improved by 2 percentage points year-on-year and grew more than its biggest competitor from the gambling and betting segment.

The goals was to promote the perception of TIPOS as the biggest supporter of Slovak sport. The survey showed that athletes often feel undue negative pressure. TIPOS decided to open up this topic and support athletes in coping with it. 

A TV campaign with Juraj Slafkovský kicked off the topic. The content platform radostvitazi.sk brought a lot of video content for athletes and fans, which involved well-known athletes and a sports psychologist. The principles of a good fan were also present. The campaign contributed to the fulfilment of the defined goal. 

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CIGARETTE SMOKER CAMPAIGN - CIGARETTE TREE - TO INCREASE SMOKERS' RESPONSIBILITY ON HOW TO DISPOSE OF CIGARETTE BUTTS

In the autumn 2021, the Cigarette Tree campaign was launched in Slovakia The main idea behind the campaign was that cigarette butts don’t belong on the ground, because no Cigarette Tree will grow out of them. On the contrary, it belongs in the trash or in the mixed municipal waste. The campaign ran in print and online media, on citylights, through an educational online video and well-known influencers also joined the Cigarette Tree campaign. More than 66% of Slovaks reached by the campaign confirmed that they had changed their littering behaviour thanks to the information in the campaign. The proportion of those who can correctly assess the biodegradability of cigarette butts increased by 7 percentage points after the campaign and the number of adult smokers who are aware that butts also contain plastics increased by 16 percentage points.