Brief
Raise awareness of illegal cigarettes and the risks of the black market, especially in the regions where they are most common.
Solution
In June and July 2026 we combined nationwide media relations, built on a press release, fresh statistics and statements by SZZV and the Financial Administration, with outdoor advertising in six towns: Štúrovo, Levice, Komárno, Medzilaborce, Trebišov and Prievidza.
Results
- 38+ media outputs reaching 1.39 million
- AVE €102,385 and 113 GRP (about 38 fifteen-second spots on TV Markíza)
- coverage on STVR (Ekonomika:24), TV JOJ (Krimi), SME and Új Szó
- 51 monthly billboard rentals and 28 citylights in 6 towns
