Brief
Launch the new Redmi Note 15 smartphone series in Slovakia and get its key message, durability, battery life and camera, into technology, news and lifestyle media.
Solution
We ran a paid media PR campaign across nine TIER 1 outlets including Refresher, Aktuality, Topky, Pluska, Sector, Techbox, Mojandroid and TouchIT, combining PR articles, event videos, Instagram and TikTok reels, posts, stories, banners, a mailing and print ads in daily newspapers.
Results
- 12.2 million total reach
- 44 outputs in 9 media, including 9 PR articles
- 171,000 views of a single Instagram reel on Refresher
- 3 full-page print ads in Plus 1 deň, Plus 7 dní and Nový Čas reaching 463,000
