Brief

Bring Slovak journalists and creators to the Braun NEVO shaver launch in Prague and turn one evening into visibility that lasts well beyond the event.

Solution

We brought more than 20 Slovak media representatives and influencers to the launch, including Adam Suchánek, Jana Šimkovičová, Zuzana Barková (Zrzka) and the Diva.sk team, and gave them an experience and materials that turned into articles and Instagram content.

Results

  • 6 online articles (Diva.sk, Živé.sk, Eva.sk, TouchIT, Kamzakrasou, WomanMan)
  • 3.54 million combined monthly audience of the publishing outlets
  • 100+ Instagram reels, posts and stories
  • 651,000 combined followers and 152,964 reel and post reach

Next campaign

OMV: How We Brought Sand, Coffee and Parrots to an Ordinary Gas Station

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